Located in Chicago, Lemon is a come-as-you-are cocktail bar and show space. With a bar program that focuses on meticulously executed classics and seasonally driven originals, they aim to bring the neighborhood world-class entertainment while highlighting and promoting local talent. Cocktail Bar - Lemon seeks to bring a fresh approach to hospitality rooted in a deep appreciation
for tradition. It is also our hope to dismantle certain conceptions and practices within the industry. Performance Venue - This group of artists-turned-entrepreneurs will provide a creative sanctuary for all people.
With a staunchly DIY mentality anchored in grassroots idealism, they will host music and art of all kinds. Absurdist Lounge - Life is absurd - and they make a place for people to live that life! They have been developing an eclectic catalog of music, performance art, and events. I was tasked with creating the LEMON brand. The logo takes a literal approach to the word, but with a sleek, modern twist that can make the lounge feel sexy, classy, comforting, and a little DIY. The rest of the brand follows suit, giving way
to mystery, excitement, and wonder.
to mystery, excitement, and wonder.